Tinder is rolling out a new feature so that you can let someone know you really, really like them.
Tinder is a very popular dating app that allows you to browse through singles in your area, swipe left on a user’s profile to pass, or swipe right to reveal that you’re interested. Two users are matched when they both swipe right each other’s profiles. On Thursday, Oct. 1, Tinder announced that they’re giving users the option to “Super Like” someone.
This new feature has already rolled out and is being released globally. The dating company originally launched the “Super Like” feature in beta form in Australia back in September. They noticed that users are now three times more likely to find a mutual match. In addition, conversations tend to last 70 percent longer than regular conversations through a regular match. The “Super Like” feature has also increased interest in Tinder Plus, the dating app’s premium feature, according to cofounder and CEO Sean Rad.
“We’ve seen Super Like have a meaningful impact on Tinder Plus conversion. And that stems out of the value that people are getting from the Super Like.”
It will allow users to tell the difference between those who have a regular interest and those who have a higher level of interest. It will also help weed through those who may seem interested, but never converse on the dating app. Tinder users will be able to use swipe up once per day, so they can’t use this feature on every profile they come across.
Those who use Tinder Plus will be able to swipe up five times per day. A user will see if they have been “Super Liked” when they see a blue star on the profile of the person who swiped up. To “Super Like” someone, you will have to tap the blue star, located in the bottom right corner of that person’s profile.
— Mashable (@mashable) October 1, 2015
Tinder developed this new feature to keep in mind of the men who swipe right on every profile in order to increase their odds or as a way to stroke their ego. Back in 2014, New York magazine interviewed a man who had one of the most desired OkCupid profiles in the city, and he said that his secret to using Tinder was swiping right on every potential candidate. And now that his secret’s out of the bag, every guy has been using that method, which has created a problem for Tinder, which has been trying to move past its online reputation as a hookup app.
It was previously reported via CNN that Tinder was outraged over a billboard that blamed the app for the rise in sexually transmitted diseases. The company sent the AIDS Healthcare Foundation a cease and desist letter, demanding them to remove the billboard seen in Los Angeles.
“These unprovoked and wholly unsubstantiated accusations are made to irreparably damage Tinder’s reputation. While Tinder strongly supports such testing, the billboard’s statements are not founded upon any scientific evidence and are incapable of withstanding critical analysis.”
The dating company also wasn’t happy in Vanity Fair’s July 2015 feature titled, “Tinder and the Dawn of the Dating Apocalypse.” Written by Nancy Jo Sales, the article gives readers a glimpse into the online dating and hookup culture through the eyes of young adults living in New York City. Tinder took to Twitter to slam the writer and brag about how many matches the dating app has made.
— VANITY FAIR (@VanityFair) August 23, 2015
Tinder and the dawn of “the dating apocalypse” http://t.co/4OjSbeENqW
— VANITY FAIR (@VanityFair) August 20, 2015
Tinder claims that it now has a total of 9 billion matches on its dating app. Does this feature make you want to use it? Share your thoughts or your experience with Tinder below in the comments section.