Breast Cancer Awareness Month is upon us once more as we welcome in the month of October, and some pretty big names are planning to get involved in raising awareness this year.
Breast cancer awareness month takes place throughout the month of October, and people from all walks of life do what they can to help raise not only awareness but funds to help researchers find a cure for a disease that claims lives of thousands every year in the United States alone.
According to the Centers for Disease Control and Prevention, breast cancer is one of the most common forms of cancer in woman in the United States. Not counting some forms of skin cancer, breast cancer reportedly is the most common cancer in women of all races and ethnicities, the most common cause of death from cancer among Hispanic women, and the second most common cause of death from cancer among white, black, Asian/Pacific Islander, and American Indian/Alaska Native women.
The American Cancer Society reported that nearly 12 percent of women in the United States will develop invasive breast cancer at some point in their lives — that is one out of every eight women. They went on to estimate that in 2015, nearly 231,840 new cases of invasive breast cancer will be diagnosed in women, and some 40,290 women will die from breast cancer.
While breast cancer is one of the leading forms of cancers, it is also one of the most publicized diseases. During the month of October, the media is a buzz with different forms of awareness being spread to the masses. Most forms of breast cancer awareness in the media come from ads from those looking to sell goods to those who want to help support the cause. Many places, such as Bloomingdales, use the month of October to have special sales to help benefit breast cancer awareness foundations.
According to E! News, Bloomingdales will host a special event at stores across the country on Saturday, October 3 called the Pink Yoga event. The event is a 45-minute “sweat session” that requires a $10 donation fee, which will reportedly go towards the Marisa Acocella Marchetto Foundation and the Carey Foundation benefiting the Tutu Project.
Consumers have become accustomed to seeing department stores getting involved in breast cancer awareness month, but it’s not all about targeting the shopping bag consumers of America. Take for example WWE’s campaign to support the cause.
According to 411mania, WWE released an announcement regarding their annual Susan G. Komen “Rise Above Cancer” campaign. The announcement stated that WWE and Susan G. Komen will continue their partnership with WWE Superstars and WWE Divas wearing co-branded Susan G. Komen and WWE apparel and WWE platforms “going pink” in continued support of National Breast Cancer Awareness Month.
“As part of this year’s ‘Rise Above Cancer’ campaign, WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE Live Events. Fans can also donate $1, $5 or $10 to Komen upon checkout from WWEShop.com.”
Both WWE and the Susan G. Komen foundation have spoken up about this partnership, and they both agree that the “Rise Above Cancer” campaign helps to reach a wide variety of women in different communities around the country and around the world.
“We are so grateful for our partnership with WWE,” said Christina Alford, SVP of development for Susan G. Komen. “Their ‘Rise Above Cancer’ campaign reaches women in communities across the country, bringing awareness and helping us fund lifesaving research, and support to families living with breast cancer who need our help today.”
“WWE is exceptionally proud to continue our partnership with Susan G. Komen and its support of breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon. “WWE remains deeply committed to this movement, as we utilize our global platforms to raise awareness and funds for a disease that impacts so many people around the world.”
October’s breast cancer awareness month brings together people from all walks of life. Keep an eye out for all the different ways that you can become a part of the fight to find a cure.
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