Blake Lively has been known for years as a successful actress who possesses a body that can stop traffic on even the most competitive red carpet. And while few associate Blake with any type of failure, Lively is candid about what’s become a flop for her website Preserve, reported the Celebrity Cafe.
Designed to link creators with users, Blake began her Preserve site in the summer of 2014. Lively now reflects on what she admits was a premature launch that, as a result, never achieved her goals. Among the critics of the site was Martha Stewart.
“We have an incredible team of people who do beautiful work,” said Blake defensively.
Lively confessed, however, that her concept of making some sort of difference in the world fell flat.
“It’s not making a difference in people’s lives, whether superficially or in a meaningful way,” said the disappointed actress.
To those who thought that Blake began the company because she thought that as a celebrity, people would care more about her views, Lively denies that was ever her intention. However, she does admit that she faced challenges creating a unique brand and, in some ways, used her celebrity status as a result.
“That kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead,” pointed out Blake.
Lively has some predictions for the responses she will get when news of her failure spreads, and she’s not anticipating any positive comments.
“Failure! Folly! We knew she couldn’t do this, too!” predicted Blake. “People are just going to have a heyday with this.”
However, Lively emphasizes that she feels that admitting she has failed is better than maintaining a site that isn’t her best or her team’s best work. And she’s got a plan for the future that will show those who are doubters and naysayers.
“I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan,” affirmed Blake.
Lively also shared what she’s turned into her anthem for the fact that Preserve is going kaput. And that song to cheer her up is Taylor Swift’s “Shake It Off” over and over and over again, reported the Los Angeles Times.
Credit for putting the song on repeat goes to Blake’s husband, Ryan Reynolds, and Lively emphasizes that her new goal is to just make her family and herself proud.
With the Preserve site scheduled to turn off its virtual lights on October 9, Blake revealed that when she’s ready, she will try again to achieve her initial goal.
“To touch millennials through storytelling, and… create a shoppable lifestyle,” envisioned Lively.
Meanwhile, Blake’s site is offering a big hot sale with lots of clearance deals. For example, rather than paying $495 for a maxi dress with a flowered design, it’s $369.90. Looking for something different for a baby shower gift? You can buy wool and cashmere baby socks for $11.90 a pair rather than $16.
And for those refuse to step on the vegan bandwagon, consider a butcher’s apron with one shoulder.
“Durable enough for a meat-cutting man, but scaled to fit anybody,” promises the apron description, reduced from $110 to $42.90 for a beefy reduction.
But it’s doubtful that even Blake’s biggest sale will attract Martha Stewart. The lifestyle queen sniffed at Lively’s endeavor previously, reported E! News.
Although some compared Blake’s Preserve to Gwyneth Paltrow’s Goop, Lively has previously described Martha as generous and kind, revealing that Stewart even helped with Blake’s wedding.
“She called her friends who have a home in South Carolina and set us up at the most amazing getaway,” revealed the actress.
But if Blake wants to become the new Martha, Stewart isn’t excited.
“Let her try,” snarked Martha. “I don’t mean that facetiously! I mean, it’s stupid, she could be an actress! Why would you want to be me if you could be an actress?”
[Photo by Jamie McCarthy/Getty Images; Photo by Dimitrios Kambouris/Getty Images; Photo by Mike Coppola/Getty Images; Photo by Stephen Lovekin/Getty Images for Gabriela Cadena]