5. It's not always good to be ahead in a poll.
Sometimes, being ahead in the polls can be a very bad thing. Donald Trump, for example, is the current GOP Primary frontrunner. His lead might be slipping, but it's been consistent, and his supporters are committed. However, when your shtick is being as polarizing as possible, you're bound to accumulate a few haters in the polls.
Maybe even more than a few. Recent polls indicate that while The Donald is holding onto his lead, he's also leading the competition when it comes to being viewed "unfavorably." Fully 40 percent of those polled have an unfavorable view of the Apprentice host. Bush comes in at only 38 percent unfavorable in the polls, despite the constituencies' demand for someone without a D.C. resume.