Lana Del Rey’s German ‘Honeymoon’ Ally: How GEMA Boosts Her Profits

Lana Del Rey fans in America are excited that her Honeymoon album is about to drop on September 18, according to Rolling Stone — but is she singing in another language besides English on her new song “Salvatore” because Lana Del Rey can no longer rely on American online streaming music income to pay her bills?

Ahead of her Honeymoon release, Lana Del Rey let fans have another taste of her next album, according to Music Times, by putting “Salvatore” online on September 16.

Despite her actions, many celebrity musicians like Lana Del Rey are finding that giving away freebies like “Salvatore” to the modern music industry in America is killing their profits. Music Business writes the following clarification of this situation on August 7.

“The record industry and YouTube are falling out. For a decade, the Google-owned video giant has been a habitual first port of call for artist campaigns. But over the past year, major labels appear to have woken up to a crucial fact: when fans are listening on YouTube, they’re not listening on other services… and YouTube isn’t paying nearly enough.”

Does Lana Del Rey feel this way? Cultured Vultures wrote about Lana Del Rey on August 17 and claimed her latest video for “High by the Beach” could be interpreted as “taking aim at the industry.” They clarify their interpretation with the following.

“[Lana Del Rey’s] most recent song, ‘High by the Beach,’ is a giant f*** you to the media and paparazzi… The song itself can be interpreted with several meanings that Lana Del Rey wanted to put across; the first being that her privacy is a valued asset to her… Furthermore, she makes it very clear that money is not the motive for her success.”

Regardless of her need to escape rude fans that stalk her or ruthless paparazzi, Lana Del Rey may contradict the claims by Cultured Vulture because she certainly needs to earn money as a musician. Nevertheless, it appears that America may not be the country that lines Lana Del Rey’s pockets when Honeymoon is released.

In short, Lana Del Rey and musicians like One Direction are starting to feel that YouTube and Spotify are not viable options for making money — but countries like Germany may be the exception to the modern rules.

Historically, American musicians have directly or indirectly used their popularity in their own country to expand their careers overseas — but now some musicians like Lana Del Rey may find that foreign fans are the only way they will survive financially in the coming years.

On November 30, 2011, The Atlantic wrote an article titled “How Musicians Really Make Money,” reporting that the American online streaming revenues were devastatingly low.

Why are online streaming music revenues so low for musicians that have American listeners? Lana Del Rey and other American music makers may find that their biggest sales stream comes from Germany because Germans have laws to protect musicians from getting skimpy online streaming music payouts.

In a longer discussion about Germany’s special laws that protect musician’s profits online, TechDirt states on February 27, 2014 that the main action that helps fund Lana Del Rey and other modern musicians pertains to strict copyright laws that ban YouTube and others in Germany via their GEMA laws.

But is Germany right in forcing people to spend money on music to the point that they banned free WiFi, according to Music Law Updates and Young Germany? As it turns out, without profitable online streaming dollars or the type of record sales that fueled musicians before the internet age, the main alternative for modern American musicians like Lana Del Rey is to do as much touring as possible.

Sadly, constant touring is not the big success it was expected to be. Explaining the stress of touring that funds big-name celebrities like Lana Del Rey, Music Times states the following on July 5.

“A frightening study has come from Help Musicians U.K., a charity dedicated to supporting up-and-coming musicians as well as aging ones, which claims that more than 60 percent of musicians it surveyed suffered from a mental health disorder of some sort.”

However, if Lana Del Rey and other tour-exhausted American musicians are popular in Germany — they can expect financial success just by offering online music in the right places. Thankfully, Lana Del Rey is popular in Germany.

As previously reported by the Inquisitr, using Google Translate to read the German-language news about Lana Del Rey soon reveals that she is a favorite in Germany for her music, style, and fashion choices.

In addition, if Lana Del Rey was looking to make a bundle from German fans for her Honeymoon album, her timing could not be better. New reports show that Germany’s crackdown on tough copyright laws have made 2015 one of the most successful for musicians currently popular in that country.

Explaining how Germany has more streaming online income for Lana Del Rey and other musicians, Music Business Worldwide published an article on July 15 that made several claims.

First of all, in the early part of 2015, Germany’s streaming online revenue “shot up by a whopping 87.4%, according to BVMI/GfK data.”

Secondly, among other statistics, it was shown that Lana Del Rey may thrive in Germany with Honeymoon because, “the vinyl market continued to develop in H1 2015. Growing by close to 33%, it claimed a share of 3.1% (€20.3m) of the total market.”

Of course, no sales data from Lana Del Rey’s Honeymoon will be available until after it has been officially released for an extended period of time.

Honeymoon by Lana Del Rey is anticipated for a September 18 release via iTunes. According to an Instagram post on September 9, Lana Del Rey’s new album can be pre-ordered and MTV announced that Urban Outfitters will be selling a special vinyl Honeymoon record.

[Feature image via Frazer Harrison/Getty Images]