A new Procter & Gamble commercial for Tide to Go seems to take a (some would say) cheap shot at embattled Kentucky clerk Kim Davis.
Director Mark Nickelsburg posted the Tide to Go commercial to his Facebook page on Tuesday. While the ad has yet to be aired, the Facebook post is already generating a lot of buzz and has been shared more than 19,000 times and viewed more than 900,000 times.
Time magazine has described the brief Tide to Go commercial perfectly.
“In the commercial, two men head to the altar, but are stopped on the church steps by a serious looking woman determined to make sure they don’t ‘blemish the sanctity of marriage!’ As the couple winds up for a massive argument, the woman pulls out a Tide To Go pen and removes a stain from the shirt of one of the grooms. When the stain is gone, the men receive the blessing of the woman, played by Pee Wee’s Playhouse actress Lynne Marie Stewart a.k.a. Miss Yvonne, the most beautiful woman in the world.”
— AOL.com (@AOL) September 15, 2015
Although the ad does not specifically mention Kim Davis, Nicklesburg does reference the Rowan County clerk, who was jailed for refusing to authorize marriage licenses to same-sex couples basing her decision on her religious beliefs, in his Facebook post.
“First a clerk in Kentucky, and now a church lady in Los Angeles! This same-sex couple faces yet another obstacle on the way to marriage equality in this spot I directed for Tide to Go.”
Procter & Gamble has been a staunch proponent of marriage equality, often using their Twitter account to state “labels are for products, not people.” The company has featured gay couples in previous ads, with one Canadian ad featuring a gay couple arguing about laundry.
— bennydiego (@bennydiego) September 14, 2015
Fox19 reports that it is unclear whether the Tide to Go ad will ever be aired, but it certainly has everyone talking.
What do you think of the Tide To Go ad that seems to take a shot at Kim Davis?
[Image via Twitter/Gay Star News]