Rihanna and Travis Scott may be making headlines for their rumored relationship, but it’s the duo’s new collaborative Puma ad that has fans buzzing on social media.
Just hours after sources close to Rihanna and Scott confirmed the duo’s romance, images of a new Puma ad featuring the superstar couple began emerging on social media.
According to Vogue, Rihanna is set to launch her first sportswear collection, Puma by Rihanna, tomorrow on Puma.com for presale and through an exclusive pop-up boutique in Soho from September 15-17.
Rihanna and Travis Scott for PUMA pic.twitter.com/AGIG105VgF
— Rihanna News (@TeamOfRihanna) September 13, 2015
The sultry shot features Rihanna and Scott lounging against an all-white background while Rih shows off her creeper-style sneakers for the collaborative collection.
The news comes just days after Rihanna unveiled a new commercial for the sportswear brand, Hollywood Life reports.
In the commercial, Rihanna can be seen showing off her amazing body while rocking a few pieces from Puma’s new collection as her latest single, “B**** Better Have My Money,” plays in the background.
While the details of Rihanna and Scott’s alleged Puma campaign are scarce, fans have already taken to social media to express their opinions of the duo’s new collaboration.
One fan writes, “I’m sorry but puma needs more than Rihanna and Travis Scott to get my money in 2015.” Another fan adds, “It’s a hot ad…and I have nothing else to SAY.”
While the reaction to Scott and Rihanna’s budding romance has been generally negative from fans, sources close to Rihanna explain to Urban Islandz that the songstress is choosing to tune-out the haters.
“Everyone wants RiRi to be happy and she seems happy and in love so we should all be happy for her,” the source explains.
“Her fans can’t determine her happiness so she’s pretty much tuned out all the haters right now and is just living her life.”
The news comes just hours after Rihanna and Scott’s romance was confirmed by sources close to the “Diamonds” singer, E! News reports.
“Travis and Rihanna are dating, officially,” an insider explains of the duo’s romance. “It’s already very serious. He’s very into her.”
The source continues by alleging that Scott may be a “keeper” for Rihanna despite having only ignited dating rumors just weeks ago.
“Rihanna likes Travis a lot and hopes it develops into something more. All of her friends think he is gonna be the keeper.”
Scott was previously spotted performing at Rihanna’s event for her collaboration with Puma earlier this week.
What do you think of Rihanna and Travis Scott’s Puma ad campaign?
[Photos by Dimitrios Kambouris, Noel Vasquez/Getty Images]