According to their QBase entry, “Simplifying the management of sites and services that you already use like blogs and social networks, socialthing! synchronizes your personal information, content, and friendships so that you can post this information across the social web, as opposed to just having it contained in a single site.”
Socialthing can be added to a long list of AOL Acquisitions, including Truveo, Sphere, Bebo and Weblogs Inc. in the social space.
AOL may not be the most popular or most highly trafficked company on the web, but they’re like the little engine that could, they keep on trying, and they aren’t afraid to spend money to buy in destinations and tools to help them achieve their goals. Their success rate with acquisitions may not be perfect, and we’ve covered issues at Weblogs Inc previously, but they always seem to try their best with acquisitions, as opposed to Google who has a track record of letting acquisitions die off while completely ignoring existing user bases.
The question then becomes, who would you rather be acquired by? On their track record with acquisitions, and a company that is trying its hardest to deliver the best from acquired products, the answer for me at least would be AOL and I’m betting that I’m not alone in thinking that way either.