Technorati, the little service that couldn’t

Steven Hodson

At one time regardless of the number of new bloggers that poop-up up a daily basis one of the first ting we all did was to sign up for a Technorati account. This was the best way at the time to see how well our blog(s) where doing against the rest of ht blogosphere. It was out of the Technorati listings that we first got use to the term of a-Listers as well has our own ranking based on the number of discovered links that linked back to our posts..

Over the years though as the service tried to find new ways to make relevant to bloggers of all types that have showily moved further and further away from their core business – being an valuable ranking system an blog discovery system for other bloggers. Unfortunately even with their new leadership this divergence for the core business has progressed even further; with the individual becoming secondary to mainstream media being the driving force for a service barely limping.

In fact if you look at the numbers that have been collected by Dean Takahashi from the VentureBeat Blog it is easy to see that rather than the individual blogger; or the small blog networks it is all about mainstream publication taking over the ranking systems. In his breakdown Dean provides the numbers for the last 30 days – as well as the gainers and losers.

New to the top 50 The Dallas Morning News San Jose Mercury News Star Tribune

Out of the top 50 US News World Report Rolling Stone Christian Science Monitor International Herald Tribune (now part of nytimes.com)

Five biggest gainers in rank PBS The Houston Chronicle Google News NY Post Slate

Five biggest losses in rank The Economist Chicago Tribune The White House Financial Times Newsweek

Five biggest gainers in attention YouTube The Wall Street Journal CNN LA Times Wired

Five biggest losses in attention Reuters Telegraph.co.uk The Boston Globe Financial Times The Economist

Overall Rankings and Attention 1. YouTube 60,644 2. The New York Times 17,374 3. guardian.co.uk 8,039 4. The Wall Street Journal ­7,513 5. The Washington Post 6,891 6. CNN 6,330 7. Telegraph.co.uk ­5,380 8. Yahoo! News 5,070 9. MSNBC 5,036 10. The Los Angeles Times 4,536 11. Reuters ­4,314 12. FOX News 4,001 13. The Boston Globe 3,838 14. USA Today 3,619 15. Daily Mail 3,530 16. Time 3,524 17. BBC News 3,399 18. NPR 3,189 19. NY Daily News 2,588 20. Forbes 2,534 21. San Francisco Chronicle 2,420 22. Slate 2,187 23. CBS News 2,156 24. Google News 2,093 25. Wired 2,062 26. Financial Times 2,056 27. PBS 2,053 28. NY Post 2,025 29. San Francisco Examiner 1,968 30. BusinessWeek 1,949 31. The White House 1,929 32. Salon 1,928 33. Chicago Tribune 1,924 34. Newsweek 1,880 35. CNNMoney 1,712 36. CBC 1,696 37. Yahoo! Finance 1,642 38. The Economist 1,565 39. New York Magazine 1,550 40. philly.com 1,288 41. The Houston Chronicle 1,120 42. Science Daily 1,093 43. MarketWatch 1,076 44. People 1,066 45. Miami Herald 1,049 46. The Seattle Times 1,049 47. Yahoo! Sports 1,047 48. The Dallas Morning News 939 49. San Jose Mercury News 879 50. Star Tribune 877

New to the top 50 The Dallas Morning News San Jose Mercury News Star Tribune

Out of the top 50 US News World Report Rolling Stone Christian Science Monitor International Herald Tribune (now part of nytimes.com)

Five biggest gainers in rank PBS The Houston Chronicle Google News NY Post Slate

Five biggest losses in rank The Economist Chicago Tribune The White House Financial Times Newsweek

Five biggest gainers in attention YouTube The Wall Street Journal CNN LA Times Wired

Five biggest losses in attention Reuters Telegraph.co.uk The Boston Globe Financial Times The Economist

Overall Rankings and Attention 1. YouTube 60,644 2. The New York Times 17,374 3. guardian.co.uk 8,039 4. The Wall Street Journal ­7,513 5. The Washington Post 6,891 6. CNN 6,330 7. Telegraph.co.uk ­5,380 8. Yahoo! News 5,070 9. MSNBC 5,036 10. The Los Angeles Times 4,536 11. Reuters ­4,314 12. FOX News 4,001 13. The Boston Globe 3,838 14. USA Today 3,619 15. Daily Mail 3,530 16. Time 3,524 17. BBC News 3,399 18. NPR 3,189 19. NY Daily News 2,588 20. Forbes 2,534 21. San Francisco Chronicle 2,420 22. Slate 2,187 23. CBS News 2,156 24. Google News 2,093 25. Wired 2,062 26. Financial Times 2,056 27. PBS 2,053 28. NY Post 2,025 29. San Francisco Examiner 1,968 30. BusinessWeek 1,949 31. The White House 1,929 32. Salon 1,928 33. Chicago Tribune 1,924 34. Newsweek 1,880 35. CNNMoney 1,712 36. CBC 1,696 37. Yahoo! Finance 1,642 38. The Economist 1,565 39. New York Magazine 1,550 40. philly.com 1,288 41. The Houston Chronicle 1,120 42. Science Daily 1,093 43. MarketWatch 1,076 44. People 1,066 45. Miami Herald 1,049 46. The Seattle Times 1,049 47. Yahoo! Sports 1,047 48. The Dallas Morning News 939 49. San Jose Mercury News 879 50. Star Tribune 877

These are the top mover and shakers of the Technorati service, and where even a really a year a go you could still find some of the big name tech bloggers it would seem that those day's are long gone.

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