Kanye West, his wife Kim Kardashian, and Cara Delevingne are just a sample of the A-list celebrities who have rolled out in legendary New York fashion designer Alexander Wang’s new campaign.
Stars like Kanye, Kim, and Cara are intended to draw in a specific audience — young people. The series of T-shirt and hoodies being worn by the massive group of famous faces are intended to promote Do Something, an organization that aims to steer youth toward ways they can become a catalyst for social change. The group’s mission statement outlines what they’ve been able to accomplish thus far.
“DoSomething.org makes the world suck less. One of the largest global orgs for young people and social change, our 4 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere.
In addition to West, Kardashian, and Delevingne, Wang has pulled together an otherwise clashing cast of musicians, models, and actors. Swedish indie pop star Lykke Li stands alongside supermodel Kate Moss. Critically acclaimed rapper A$AP ROCKY a few photos over from the girls of HAIM. Among the others photographed are The Weeknd, Crystal Castles’ Alice Glass, The Kills’ Allison Mossheart, Angel Haze, The Gossip’s Beth Ditto, Push T, AlunaGeorge, Rod Stewart, Lauren Hutton, Tyga, Muriel Hemingway, Taraji P. Henson, Kristen Wiig, Joan Small, Fei Fei Sun, Grimes, Gemma Ward, and Lara Stone.
Celebrities associated with the project are undoubtedly aware of the campaign’s message — many, if not all of them, donate to charitable causes on a regular basis. Kanye and Kim, for example, have both given away large sums of money to a variety of organizations. As reported by the Mirror earlier this year, West wrote a $133,000 check for Donda’s House, an arts collective in Chicago that helped found in 2012.
Kardashian, on the other hand, has been spotted visiting children’s hospitals. In one such visit, Kim was asked how the visits made her feel about her own daughter, North, reported Entertainment Tonight.
“I just want her to be confident and strong and kind. She’s almost two and you can already sense a little bit of a personality, and she’s extremely polite and sweet. Having kids teaches you more than you really can understand.”
The Do Something merchandise modeled by Kanye West, Kim Kardashian, and Cara Delevigne can be purchased on Alexander Wang’s official website.
[Images via Steven Klein and Alexander Wang]