Food Craving Is Reportedly ‘Hard-Wired’ For People Struggling With Obesity

Within the last few years, the United States has made strides in the food department. While that is a general statement, obesity is a serious issue and is only starting to dissipate in the USA. In a recent article by, the intense act of craving foods isn’t done by choice. It’s actually hard-wired.

Brain activity in obese people differs from those with a normal weight. That doesn’t mean the latter doesn’t have cravings for that slice of pizza or scoop of ice cream. The study goes on to elaborate about how people with obesity issues have cravings similar to that of substance abuse users.

Before 2010, it was starting to become a serious problem in the USA. Fortunately, improvements are taking place and solutions are being uncovered. For example, the Centers for Disease Control and Prevention published these statistics on children’s eating habits as of August of 2014.

“The amount of whole fruit children ate increased by 67% from 2003 to 2010 but remained low. The amount of fruit juice children drank decreased by nearly one-third from 2003 to 2010.9 in 10 children didn’t eat enough vegetables in 2007-2010.”

The final statistic isn’t positive, but better foods are starting to become relevant in the eyes of children. Donatella Arpaia, judge on Iron Chef America, commented on the matter by confirming that eating healthy as an adult begins when they are children.

“I’m living proof of it. I don’t like junk food and I’m not a big sweets-eater. I still gravitate towards the food, even after being exposed to the greatest chefs in the world, I grew up with as a child. Those are still some of my favorite dishes. It’s a cuisine based on extra-virgin olive oils from Italy. That’s what I grew up with and that’s what I crave as an adult,” said Arpaia.

She grew in an Italian household with a cuisine that was based around extra-virgin olive oils and healthy foods. Arpaia didn’t even touch a soft drink until she was 15. “When I had it for the first time, I couldn’t tolerate it.”

Are there solutions for obesity? Well, the food people eat is the logical one. There are a slew of theories that self-prescribe the best way to live. Arpaia uses Libby’s Veggie Cups, which are easy for kids to enjoy vegetables. For children, Arpaia offers the best advice to stay healthy as a kid

“It really goes back to getting back to the basics and making children love great food like fruit and vegetables. How do we incorporate them, as parents, into our diet? We lead by example. You can’t make your kids eat vegetables if you’re not. We have to look ourselves and start with that.”

[Image via Page Six]