The Wall Street Journal reports that the rumors that latest iPhone will indeed, as the Inquisitr has previously claimed, feature a four inch screen are true and that Apple has begun ordering screens of “at least 4 inches diagonally.”
Quoting “people familiar with the situation,” the WSJ claimed that “Production is set to begin next month for the screens, which measure at least 4 inches diagonally compared with 3.5 inches on the iPhone 4S, the latest phone from Apple.”
Apple is reportedly working together with “Japan Display Inc., a new company created last month by three Japanese companies and the government, some of the people said.”
A larger screened iPhone indicates that Apple is feeling the pressure from rival smartphone makers who have established four inches and above as the new gold standard in portable computing and cellular communications. Samsung, which recently unveiled its new flagship phone, the Galaxy S3, with a whopping 4.8 inch HD Super AMOLED screen, has been putting pressure on Apple and cutting into the company’s market share.
The iPhone’s screen has remained consistent over its first five iterations since the handset’s debut in 2007 and Apple has heretofore placed great emphasis on providing a consistent user experience on all its devices in order to reduce fragmentation within the iOS app store. In the Android Market, on the other hand, there are apps cannot be used on many phones due to differing screen resolutions, processors and other variations.
However, the WSJ reported, “A new iPhone with a larger screen wouldn’t necessarily mean that Apple is making changes to its products because of what rivals are doing, said Mizuho Investors Securities analyst Nobuo Kurahashi.”
“The smartphone market has become diverse, but the iPhone still sets the agenda,” with the whole industry watching Apple’s every move, he said. He said that the iPhone’s strength lies in the overall experience including its user interface and applications, and the screen’s size wouldn’t be its defining feature.
“If Apple ever released a lower-priced iPhone, that would be more of a sign that the changing market environment is beginning to affect the company,” he added.