Alpha Phi, a University of Alabama sorority, has removed a recruitment video that they posted after receiving serious backlash on the internet.
The Alpha Phi sorority was called “too white” and “hyper-feminized” according to NewsMax. The video included over 70 college girls dressed in shorts or short-skirts, laying in the grass, “prancing in a field,” and participating in other activities to show just how fun the sorority is. The problem is, many people felt as though the “ad” objectified women, and that it was inappropriate in many ways.
In an OpEd piece on AL.com, a writer completely slammed the video, calling it “unempowering.”
“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so… unempowering.”
The Alpha Phi sorority at the University of Alabama has deleted all of its social media pages according to Us Weekly. However, despite the offensive video and the internet uproar, the sorority received 2,261 bids this year, which was the highest pledge class in the university’s history, according to the report.
As previously reported by the Inquisitr, Alpha Phi is a very prominent sorority at the U of Alabama, and there is a lot of history within the chapter.
“The Alabama sorority was founded in 1872 and was the first women’s society to use Greek letters in its emblem.”
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[Photo via YouTube]