However, it's the cheeky "T and A" factor of the video that's winning criticism for the University of Alabama sorority's viral video.
The Alpha Phi sorority, based in Tuscaloosa, have enjoyed so many views on YouTube for their happy, smiling, and stylish video, no doubt because of the controversy and because people love looking at beauty. Most of the women in the video are blonde, tan, and fit, with several shots of their toned calves and jumping, grinning ways making some young women eager to join their sorority.
However, critics say that the video of 72 mainly Caucasian women lacks depth. Instead of showing community work or more substantive pursuits, the sorority's video has been slammed by AL.com writer A.L. Bailey. She went so far as to write that the recruitment video is more objectifying for women than Donald Trump.
Trump famously criticized Megyn Kelly of Fox News for her tough Republican debate questions lobbed at Trump. The Donald drew jeers afterward for alluding to his thoughts that Megyn must've been on her period because she called Trump to the carpet for calling women pigs and fat slobs.
However, it looks like happy land at the Alpha Phi house, where new hopefuls can aspire to become one of the bikini-clad women holding up Alpha flags, swimming in a lake, and blowing glitter into the air. And smiling.
Knowing the volatile happenings that can occur on college campuses and within sorority houses, a tell-all and TV show about the life beyond the smiles would likely go far. As reported by the Inquisitr, FSU quarterback De'Andre Johnson punched a woman in a bar in Tallahassee -- and issued an apology later. Those are the kinds of college campus events that would likely draw interest when the story behind the glossy smiling sorority video story is told.
In the meantime, the AL.com writer called the new video un-empowering, likening it to an old movie from decades ago that featured robotic beautiful women: The Stepford Wives.
"It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so... un-empowering."