It all began with the Vanity Fair article by Nancy Jo Sales, titled "Tinder and the Dawn of the 'Dating Apocalypse,'" which apparently sent Tinder's social media person on a stream of consciousness rant on Twitter that's being mocked -- where else? -- on Twitter, of course. That's when the Tinder Twitter account began spewing out facts and figures and accusations against Nancy that are being roundly laughed at by Twitter users because of how numerous and defensive the tweets seem.
Perhaps it's the direct quote in the Vanity Fair that quoted a group of Tinder users "Tindering" and saying "Tinder sucks" as they continued to use the app that set off the Tinder Twitter rant. Either way, the Twitter rant began about 4 p.m. ET on Tuesday, August 11.
"Hey @nancyjosales — that survey is incorrect. If you're interested in having a factual conversation, we're here."The snarky sarcasm, or "snarcasm" didn't end -- but the frustration from Tinder was obvious from the continual tweets that followed.
"@VanityFair Little known fact: sex was invented in 2012 when Tinder was launched."
"@VanityFair & @nancyjosales — we have lots of data. We surveyed 265,000 of our users. But it doesn't seem like you're interested in facts."Plenty of Tinder's tweets targeted the writer directly and kept accusing Sales of invalid research. Nancy's Twitter account seems to take the jabs in stride.
"Our actual data says that 1.7% of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated."
"It's disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase"
"Next time reach out to us first @nancyjosales… that's what journalists typically do."The very wordy rant went on and on for several more tweets -- ones that have critics quoting the Bard's "doth thou protest too much, methinks" line.
"The Tinder Generation is real. Our users are creating it. But it's not at all what you portray it to be. Tinder users are on Tinder to meet people for all kinds of reasons. Sure, some of them — men and women — want to hook up. Just like in real life. And in the many years that existed before Tinder. But we know from our own survey data that it's actually a minority of Tinder users."
"Talk to the female journalist in Pakistan who wrote just yesterday about using Tinder to find a relationship where being gay is illegal. Talk to our many users in China and North Korea who find a way to meet people on Tinder even though Facebook is banned. Talk to the many Tinder couples — gay and straight — that have gotten married after meeting on Tinder."Once more, Tinder called the Vanity Fair piece biased.
"Users can't message each other unless BOTH people are interested in one another. Instead, your article took an incredibly biased view, which is disappointing."Interestingly, the same day that the Tinder-Vanity Fair bruhaha broke out, the blogger at the popular Tinderella NYC blog came back as Sinderella NYC, explaining to readers in a post called "I'm back, baes," that Tinder forced the blogger to give up the Tinderella name.
"So as it turns out, I should have been dating less finance guys and more lawyer guys. The big dudes from the company-who-shall-no-longer-be-named came after me and told me to give up my name (or else) so after drinking three bottles of wine a night and rocking back and forth screaming, 'WHO AM I?..."The telling labels a rose by any other name, lawsuit, new name, Sinderella, and website accompanied that post, which mysteriously routes to a 404 page.
As reported by the Inquisitr, Tinder recently introduced verified celebrity profiles.
[Image via Twitter]