Ashley Madison Hack Update: New 87-Page Report Shows How Gained Users As Confessions Grow


There’s a new 87-page report about Ashley Madison that’s making the rounds on social media and gaining plenty of attention on Thursday, August 6. The last time news about the Ashley Madison hack broke, it concerned links to the alleged downloadable data of 25,000, or varying amounts of, supposed leaked Ashley Madison usernames. As reported by the Inquisitr, when those scammy, spammy links promising to have Ashley Madison hacked email and password data were clicked, they led to lists of old emails from porn site members. Or those links led to sites that promised users they’d gain access to the Ashley Madison hacked data only after taking surveys that ended up gaining the link-makers affiliate income from leads to insurance firms, which in turn led to calls from hopeful Allstate Insurance folks hoping they’d scored new customers.

However, the latest news concerning the Ashley Madison hack — in absence of the “King of Infidelity” Avid Media CEO Noel Biderman’s complete silence since July 20 — shows how his site gained users in the first place. The 87-page report, titled “How Ashley Madison Onboards New Users” by Samuel Hulick of User Onboarding, is making the rounds on Twitter and other places online, with an in-depth analysis showing how the infidelity website won the trust (and credit cards, PayPal accounts, and email information) of so many users in the first place.

“Ashley Madison was recently hacked, threatening to expose the personal details of 38 million affair-having users of their site. This also prompts the realization ‘holy cow! they had 38 million users?!’ How did they onboard them all? Read on to find out! Without further ado, here is…”

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With hilarious observational and copywriting skills, Hulick breaks down how Ashley Madison gained the trust of their users in the first place, by placing text such as “See Your Matches” instead of other bland, milquetoast fare.

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Next, it was the likely fake Ashley Madison user — a woman from Oregon — who sent Hulick a message only minutes after he signed up that was used as enticement for payments to

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“How shall I woo this heavenly maiden? A sonnet, perhaps?”

Samuel’s copywriting skills are winning him kudos on Twitter, and causing folks to pass around the Ashley Madison onboarding link aplenty on the same social media networking site.

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When the payment requests appear on Ashley Madison — with the promise of a hot affair with that woman from Oregon looming, that factor shows how the cheating website won so many users.

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The “greeting” salutation script is another LOL factor, causing folks to share Hulick’s new Ashley Madison report.

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Lastly, beyond the breakdowns of how the cheating website gained its 38 million users in the first place — outside of any fake profiles — real women are confessing their experiences on the site prior to the hack. Articles on Cleveland Scene such as “Notes from a Six-Month ‘Ashley Madison’ Journey in Cleveland” by Eve Granger, a pseudonym, are also making the online rounds as users wait on pins and needles for more Ashley Madison hacking news.

[Image via Ashley Madison, User Onboarding]