Although the highest ranked site in the world is Google, the most effective internet marketing technique isn’t search engine optimization. To get more traffic and drive more sales to your business, the most effective way to market is video marketing. Video marketing not only allows businesses to increase the amount of traffic and sales they receive, it also allows businesses to create more effective digital products because video is so versatile.
Depending on the tools a business uses, videos can be converted to different formats including documents and podcasts or audio files. As shown in Business2Community, videos that are correctly optimized allow businesses to educate and inform by appealing to the different styles of learners.
Interactive elements increase the appeal of video marketing. When writing scripts for your videos for your video marketing campaigns, consider using sound to engage viewers and listeners while branding your business too.
The versatility of video marketing is another reason to use videos to market your business. There are different types of videos that allow you to communicate your message with your potential customers. Product videos allow you to showcase products and services while increasing conversion rates. How-to videos allow video marketers to show how to use a product, and product walkthroughs show how products work.
Another effective way to use video marketing, as listed in Tech.co, is to use video to create customer testimonials. Customer testimonial videos increase conversions because they allow businesses to showcase actual customer experiences with a product.
Video marketing channels like YouTube prefer that businesses mix up their video offerings, particularly when affiliate products are involved. When attending events, consider bringing video equipment to use to create customer testimonial videos and make it convenient for customers to give their testimonials.
Simple video marketing techniques like video captioning and subtitles allow marketers to rank for a greater number of keywords as well as use different languages for videos. Closed captioning scripts help the small business owner make sure that the information from the video is read correctly and then indexed appropriately.
As reported in Small Business Trends, when creating video that requires using a camera instead of screen capture on a computer, certain video marketing techniques improve the quality of the video. To begin, make sure the lighting is good, and if you’re using a camera or cellphone, then make sure to shoot using HD settings to improve the quality of the video.
Editing the video is essential, and there is plenty of free editing software available if you feel comfortable editing your videos yourself. If you are new to video marketing, consider using sites like Elance or Fiverr to have the job professionally done.
What video marketing tips do you recommend to help get more from your video marketing?
[Image via Shutterstock]