According to thetruth.com, over 4,000 cigarettes have been erased. More than 43,000 people joined the Truth campaign in their mission to end teen smoking. "#FinishIt" has more than 2 million followers on Facebook, and nearly 110,000 followers on Twitter. There are plenty more statistics, but at the Vans Warped Tour, the Truth campaign's impact was visibly witnessed.
At Warped Tour, a group of Truth followers called the "Truth Riders" got together at a truck inside the event and had a dance party. The act sounds rudimentary, but their intent at Warped Tour was to promote the end of teen smoking.
Felix Lamorena, manager at that specific Truth Rider event, said they were at Warped Tour for one purpose, and that was to advertise to a place where teenagers attend and show them the Truth campaign.
"Warped Tour is the perfect place to have this campaign. We're aiming to talk to young people about the dangers of tobacco, as well as the facts about the tobacco industry. Most teens are the ones who smoke. The Warped Tour is the perfect place for us to be at," said Lamorena.
The Truth campaign didn't stop at only the Vans Warped Tour, but they are now receiving national attention from people all over the world. In a video Truth created this February called "Left Swipe Dat," Fifth Harmony and Becky G joined together to write this song that has over 2 million viewers on YouTube.