Amazon Prime Day is July 15, and it’s being marketed as an event with better deals than Black Friday. As a way to celebrate 20-years of existence, Amazon Prime is offering a major one-day sale to Prime members only. If you’re looking to enter the sales frenzy, there are a few things you’ll need to do to prepare if you want to get the best deals.
Best Deals of the Day
Aside from the already low markdowns that will be offered through their sale, Prime will be offering extra special deals throughout the event, which will mark the prices even lower. These deals will be offered through different categories, with amazing deals on simple things like clothing or on major things like electronics.
The quick consumers can expect to find great deals on major one-time purchases like big-ticket electronics and video game consoles. The times that these items will be released are undisclosed, so the best advice is to keep one page open to Amazon.com all day long to spot the top deals.
Watch for Giveaways
Amazon Prime Day will also be featuring several prize giveaways to visitors as a promotion to some of their new services, such as Prime Photo and Prime Music. Some of these giveaways will be given away as online “door prizes” while others will be the prize for contest winners.
One of the contests the company will be holding is the #PrimeLiving Photo Contest, which is a marketing tactic that asks users to share a photo via social networks showing “how Prime helps enable some of their happy moments.” This is going on now until July 15, and the winner could win a $10,000 Amazon gift card and be invited to set their winning photo as the stock screen saver for Amazon TV. Use #PrimeLiving on any social photo post in order to enter the contest.
They are also featuring a giveaway to promote Prime Music, which is a little easier to participate in. All you have to do is play any song, album, or station on July 15 in order to win up to $25,000 in Amazon gift cards.
Amazon Prime Day Is All Marketing
Finally, though you’re likely to get some great deals by participating in Amazon Prime Day, it’s important to point out that the entire event is a marketing ploy. The purpose is to get you interested in the company and some of their new features, and if you participate in the sale, you’re boosting their marketing.
This isn’t necessarily a bad thing. You can help yourself to some great deals through this event, and if that means they increase their marketing reach, so be it. However, it’s important to recognize that not every deal will be exceptional. Just because it says sale, doesn’t mean it’s actually on sale. It’s important to recognize what a great sale really is before purchasing a product if you want to be truly prepared for Amazon Prime Day on July 15.
[Image via StrategistMagazine.com]