IHOP is offering short stacks of three buttermilk pancakes for just 57 cents to celebrate its 57th year in business.
The deal lasts for 12 hours — 7 a.m. to 7 p.m. — on Tuesday, for dine-in customers only. According to AL, the promotional offer even beats the business’ original prices.
When the first IHOP opened in 1958, the short stack was 3 cents more than the today’s 57 cent price tag. Al and Jerry Lapin started the restaurant in Toluca Lake, Los Angeles, California, and the buttermilk pancakes have remained the best-selling item for almost six decades.
The Huffington Post reports that there are about 1,650 IHOP restaurants around the country. The Tuesday limit is one 57 cent short stack per customer, and no coupon is required. The offer is not valid with the use of other coupons or discounts.
As previously reported by the Inquisitr, this is hardly IHOP’s first price-cutting promotional campaign.
On March 3, IHOP gave away pancakes for National Pancake Day, a tradition they’ve kept going for a decade. While visitors received their free pancakes, they were encouraged to donate to charity. For 2015, customers got a $5 coupon for every $5 gift.
Their 2015 goal was to raise $3.5 million. Past contributions to Pancake Day charity events add up to about $16 million.
Likewise, IHOP’s anniversary has become a regular tradition. Last year, on July 8, the breakfast food chain sold their short stack of pancakes for 56 cents. IHOP recalled the early days of the restaurant in a press release.
“The year was 1958: There were 3 major television stations on the air, a gallon of gas cost a whopping 24 cents, the hula hoop had just been invented, and in Toluca Lake, California, Al and Jerry Lapin opened the very first International House of Pancakes, complete with iconic blue roof.”
This year will be no less nostalgic. According to the company’s Facebook post, the IHOP staff will dress in 1950s — 60s uniforms, and customers can vote on their favorite outfit.
According to an article on Click2Houston, there are long lines expected to form around some IHOP locations — meaning that customers may have to wait to get their incredibly cheap pancakes.
Along with the anniversary, the restaurant chain is reinventing its classic logo, changing the O and P in IHOP into a smiling face.
IHOP Vice President of Marketing Kirk Thompson described it as their “heritage of happiness,” according to WPTV.
“While our beaming new logo perfectly captures our heritage of happiness, our 57th Anniversary celebration takes it a step further celebrating the generosity of others in their endeavors to make those less fortunate smile.”
To find the closest IHOP location selling 57 cent pancakes, click here.
[Image Credit: Getty Images]