The backlash Donald Trump has been receiving since he made some very offensive comments directed towards Mexican immigrants just keeps going. So far this week, Macy’s department stores have dropped Trump’s line of suits, shirts, and ties; Univision has dropped his Miss USA pageant from their stations; and NBC — which once aired Trump’s TV series The Apprentice — has ended the series’ run.
Now jumping on the anti-Trump bandwagon is the Chicago brewery 5 Rabbit Cerveceria, that brews the house beer for The Donald’s Trump Tower bar, ReBar. Before they pulled their beer from Trump’s bar, however, 5 Rabbit Cerveceria got in one final dig by redirecting the last 50 kegs bound for Trump Towers to Chicago area bars instead. They also renamed the beer “Chinga Tu Pelo” or “F*ck Your Hair,” in English.
Co-owner of the brewery, Andre Araya, grew up in Costa Rica before he moved to the U.S. to study at Cornell University.
“We would be doing an injustice to the community we serve (and live in) by engaging in business with someone who does not accept our role in society and expresses a rhetoric of hate and ignorance towards us,” Araya said.
One of the places that will be purchasing some of the renamed beer is Gino’s East Pizza Joint, who will then donate all proceeds from the sale of the beer to the International Latino Cultural Center of Chicago.
In an interview with the Chicago radio station WBEZ, Araya said that one of the main reasons for ending his business with Donald Trump — and renaming his beer — is his daughters, and making sure he sends the right message to them, as well as all people in the Mexican community.
“On a personal level…one of the things that scares me the most is sending the wrong message to my daughters. We are active members of this immigrant community and we need to stand up for ourselves, and more importantly, for those who do not have the voice or means to do so.
“As a company, an integral part of our vision reads that we are ‘not only based in, but also look to promote a strong and positive image of Latin America, its heritage and people.’ It would be hypocritical of us to sustain the relationship.”
The renamed beer in honor of Donald Trump is just another consequence of his racist remarks — which included calling Mexican immigrants “criminals” and “rapists” — but despite the backlash, The Donald is still polling second, according to a CNN survey, in the Republican Presidential field.
[Photo Credit: Scott Olson/Getty Images]