On top of that, they are showing the media new ways someone like Louis Tomlinson can jump onboard. As it appears, whether or not he went to Los Angeles with Element Skateboards in mind, Louis Tomlinson would be a great asset to this company -- on multiple levels.
For instance, on July 14, 2014, the founder and owner of Element Skateboards, Johnny Schillereff, stated to Transworld Business the company vision which included a description of their Costa Mesa, California headquarters.
Called The Branch, Schillereff describes it as a, "... platform for Element that encompasses the brand's vision from day one, and includes a farmers market, skate park, and an open, collaborative work environment that encourages creativity."
A place that encourages collaborative creativity? That sounds like a good place for Louis Tomlinson to be as a musician. Other supporting details that give Element Skateboards a reason to ask Louis Tomlinson to join their team include a business restructuring that took place in October 2014 at Element with a focus on "global expansion."
So far, the global expansion idea that Element Skateboards had in mind includes setting up a shop in the U.K. -- where Louis Tomlinson resides. There, they are expanding their merchandise to include fashion as much as skateboards.
In August 2014, Fashion United U.K. stated, "Skateboard-inspired clothing and footwear brand Element is to open its first standalone store in the UK at London's Seven Dials in Covent Garden. Opening in December, the Element flagship... will house the brand's full range of endorsed clothing, accessories, skateboards, and footwear for men, women and children."
Could Louis Tomlinson be a model for the fashion Element Skateboards is trying to produce? Samantha Bain-Mollison adds to this by stating "Element is a very exciting addition to Seven Dials' array of international brands, and is consistent with our strategy of securing the very best mix of cosmopolitan fashion, lifestyle and design icons."
Tying it all together, a public relations company that started working with Element Skateboards in 2010 recently published direct clues that gives Louis Tomlinson fans an idea of why they would want to get him involved with their skateboards -- and fashion is a big part of it.
AZIONE stated on June 23 to Transworld Skateboarding, "[Fashion magazine] editors who had previously rejected certain brands because they were labeled 'too skateboard or surf' were suddenly making consistent requests as if these brands were showing at Fashion Week."
Although it seems that Louis Tomlinson would be the perfect match for this new expansion plan for Element Skateboards as a fashion model, does he actually like skateboarding?
As it turns out, Louis Tomlinson might not be joining a pro-skateboarding team anytime soon, but he is hardly a fraud holding a new deck that will never be ridden.
In fact, a quick search online shows that Louis Tomlinson has a long history of mixing One Direction and skateboarding. For example, on several instances over 2012 to the present, Louis Tomlinson has picked up his board for street skating.
But is Louis Tomlinson being a part of a boy band a good thing to tie to skateboarding? Obviously, as someone popular with young girls and women, Louis Tomlinson would be a great addition to any company that focused on obtaining females as a client -- but do women and girls like skateboarding?
According to the headlines, there is a new revolution in skateboarding that has a big focus on Louis Tomlinson's fan base -- teenage girls.
For example, Australian skateboarding fans have been working hard to fund Skateistan -- a skateboarding charity for girls in Afghanistan. The Guardian U.K. states on April 19, "These girls remind us all of how even something as simple an hour of skating can be a highly liberating act. It's funny how a skateboard can become such an evocative symbol."
Supporting that idea of girls and women skateboarding as being something to encourage, the National Student recently wrote on June 15 that there is a "renaissance of women in skateboarding."
Within the article, they discuss that, despite this surge in female skaters, it is clear that the skateboarding industry needs an overhaul. Could introducing a public figure like Louis Tomlinson help soften skateboarding's image?
National Student reports, "Today however, saying that the skate industry is a boys club is an understatement. Dani Abullawah, a skater as well as an academic who wrote a study about the place girls occupy in the subculture, states that girls do not feel particularly welcome in the competitive environment of skateparks."
Will more females start skateboarding if Louis Tomlinson is at the gate of the skatepark to welcome them? In the end, fans may never know if Louis Tomlinson was in Los Angeles around June 30 to talk to Element Skateboards -- but there is clearly a place at Element Skateboards for Louis Tomlinson (in the opinion of this author).