Video metrics firm Visible Measures has scored a new deal with MySpace. The company will provide all online video measurement services for the social networking site, it announced this morning.
As MySpace’s “official provider of digital video measurement and metrics,” Visible Measures will keep tabs on “audience behavior data” for all of MySpace’s hosted videos. Basically, that means it’ll let advertisers and other content providers monitor how people are using their materials: if they’re watching entire videos, for example, or only seeing the first half of them. It’ll also allow providers to track where their videos are being embedded elsewhere on the Web.
The deal is a big win for Visible Measures, which has been around for about four years now. The Inquisitr has cited the company’s research in the past on subjects such as the viral Bush shoe-throwing video and last fall’s Microsoft Seinfeld ads.
Visible Measures just raised $10 million in Series C funding a few weeks ago. The company is based in Boston.