Alec Baldwin’s new love Johanna Cox

Alec Baldwin is said to have found new love in the arms of reality TV contestant and fashion editor Johnanna Cox.

According to reports, Baldwin took Cox to the New York premiere of his new movie Lymelife. Witnesses said that pair acted like a couple and were holding hands.

A graduate of Georgetown University, 29 year old Cox originally worked as a China analyst in Washington D.C, before pursing her career as a fashion writer. Cox won CW’s reality TV show Stylista in 2008, with her reward for winning a 12 month gig as a “fashion editor” for Elle Magazine, where she’s currently working.

If you never saw the show (and you wouldn’t be alone) here’s Cox as she appeared in parts of one episode: