CircuitCity.com Traffic Going to Best Buy, Radio Shack

With CircuitCity.com shut down (at least for now), it appears Best Buy and Radio Shack are gaining a big boost to their online traffic — and it looks like it’s coming directly from their old competitor.

Metrics firm Hitwise looked to see where surfers searching for Circuit City-related terms were ending up now. Not surprisingly, the number of them actually going to CircuitCity.com has sharply dropped. The number going to BestBuy.com and RadioShack.com, though, has jumped quite a bit.

Circuit City Traffic

Best Buy took in 20 percent of downstream traffic from CircuitCity.com last week, Hitwise says. Walmart.com, Kmart.com, and Sears.com also snagged respectable shares. Other sites seeing traffic from Circuit City-related search queries include CNET, Chase Banking, Yahoo, Closeouts EZ, The Consumerist, and PC World.

The free ride may not last forever, though: As we reported last month, another organization could end up buying the CircuitCity.com domain and identity, even using the site to sell electronics under the Circuit City brand.