Apple Claims ‘Fantastic’ Apple Watch Sales Despite ‘Flop’ Claims

Apple watch sales are absolutely fantastic. At least that’s Apple’s Jeff Williams claims. USA Today has the news.

“So how many of those darn Apple Watches have been sold? Apple senior vice president for operations, Jeff Williams, was as evasive as his boss Tim Cook when it came to that question. ‘Apple Watch is doing fantastic and we’ve sold a lot but not enough,’ Williams said at the Code tech conference here. But that’s as specific as he would get.”

When somebody refuses to give actual sales numbers, it is usually means that sales aren’t as good as they are supposed to be. When Apple released the Apple Watch last month, it was all the talk of the the tech world. One month later, conversations about the Apple Watch have gone almost silent. According to Investor’s Business Daily, analysts can’t decide if the watch is a hit or a flop.

“Depending on which analyst report you read, Apple ‘s (NASDAQ:AAPL) new smartwatch is either a hit or a flop. Morgan Stanley analyst Katy Huberty on Wednesday raised her ‘base case’ for Apple Watch sales by 20% to 36 million units in its first 12 months, up from 30 million.”

However, the report also goes on to say that KGI securities cut its shipment predictions for the Apple Watch this quarter by 20 to 30 percent, indicating that there is very slow demand. Daily Finance wonders what Apple will roll out next if the Apple Watch flops. They seem to think the Apple Television could be the answer.

“Apple has bigger dreams when it comes to television, and Steve Jobs even told his biographer that he had finally ‘cracked it’ when it comes to the platform, through either full-blown high-def televisions or a streaming service.”

The article notes that even though there are plenty of smart televisions already on the market, Apple can easily make it their new market. After all, there were several tablets on the market before Apple produced its first iPad and then absolutely took over the market. There were several smartphones on the market before Apple released the first iPhone and then made the smartphone market practically all theirs.

Many see the launch of the Apple Watch as flawed from the beginning. Not only did Apple not sell the device at their stores, but many who did receive their watches complained of defects and poor battery life. Perhaps the second generation of the Apple Watch can make consumers believe they actually need a smartwatch on their wrists.

[Photo by Stephen Lam / Getty Images]