It’s a stupid game that besides the ecological implications of making the printers cheaper to buy than the ink it uses makes us really pissed off consumers. This must be the thinking behind a new ad campaign from Kodak that started airing last night called Feeling Ripped Off?
DUH! what took you so long – of course consumers are getting ripped off, how nice of you to notice Kodak but it’s a shame it took an economic recession for you to get the idea. An idea that is very similar to Microsoft’s recent “I’m a PC” ad campaign that centered in on the price rather than the ‘cool’ factor.
[hat tip to Ryan Spoon]