Everyone knows that Blackberry (NASDAQ: BBRY) has fallen behind some of the more major players in the ever-changing smartphone game, like Apple’s iPhone and Samsung’s Galaxy Phones. However, the Blackberry Z-Series phone looks to be its attempt to catch up.
Of course, there are pros and cons to using any device. According to an article on christianpost.com, the Blackberry Z-Series phone boasts 2 GB of RAM and comes with 16 Gigabytes of storage right off the bat. Much like the older Galaxy phones, the device also has an SD card slot that allows it to add up to 128 extra gigs of storage should you feel the need to do so, the site added.
A good representation of what Blackberry’s vision for the future is would be to look at the statement by its CEO, who predicted that smartphones will replace tablets within five years. Whether that’s true or not, it gives you a good idea of where Blackberry’s development processes will focus (there are Blackberry tablets in existence, but how many of us really associate tablets with the word “Blackberry”?). That said, hopefully we can expect their smartphones to get better and better as that seems to be their main focus for the time being.
Sunil Lalvani, Managing Director of Blackberry India, spoke about the release of the Blackberry Leap (which was inspired by the design of the Z-Series phones) at its launch event.
“The device will be an entry phone for professionals who can then further subscribe to BlackBerry’s other services. We expect a good uptake of this device in the Indian market.”
From this quote, it sort of sounds like the Leap will be built with those who are not technically savvy in mind, and this could help the phone come across as more user-friendly and customer-oriented, an image overhaul Blackberry could certainly use to boost their sales.
The pictures make the Blackberry look fairly self-explanatory to anyone familiar with a smartphone OS: there are apps, buttons at the bottom for phone calls, and web searches, and the software design makes it look like an Android phone. The Christian Post noted, however, that Blackberry’s devices will run on Blackberry OS as opposed to being a variation on the Android OS. The phone itself is very thin and super tall, standing 5.7 inches high and just 2.87 inches across, and looks more like a tablet than a smartphone at first glance.
If you’re interested, ordering directly from Blackberry’s website will set you back $275 in the U.S. The Leap may have a slight advantage over the new Samsung Galaxy S6 Edge due to the fact that Samsung’s newest device has eliminated the ability to add memory to the phone using SD Cards, something that many of Samsung’s customers seemed to prize in earlier devices (one Android forum user even mentioned being able to switch between a massive collection of ebooks, music, and other media at will, pretty handy for when they traveled).
[Image Credit: Techradar.com]