Domino’s just keeps getting more and more innovative as years pass—just spot on for the younger, tech-savvy, and on-the-go market that every industry like Domino’s wants to capture.
USA Today reports today that Domino’s, one of the most popular names in the pizza and fast food industries, is soon introducing a tweet-a-pizza delivery system. With more than 302 million monthly active subscribers, Twitter is definitely one of the paramount social media platforms out there and Domino’s is not letting this opportunity pass.
Starting May 20, Domino’s will be rolling out the service where customers don’t even need to use words or pick up their phone to order a pizza from Domino’s. A customer could just simply tweet a pizza emoji to Domino’s and the deal is done.
— Domino’s Pizza (@dominos) May 12, 2015
Domino’s CEO Patrick Doyle tells USA Today that Domino’s wants to be in the forefront in the advancement of technology in the restaurant industry.
“It’s the epitome of convenience,” said Doyle in a phone interview. “We’ve got this down to a five-second exchange.”
With at least 50 percent of the sales at Domino’s already taking place digitally, this new tweet-a-pizza system will further boost the convenience and expediency of ordering at Domino’s—and that’s definitely a huge part of what customers are looking for in huge food establishments like Domino’s.
“We want to make it as easy as possible for people to order from us — and this is pretty darned easy,” said Doyle.
In an interview with Mashable, a Domino’s spokesperson explains the registration process so customers could start using the tweet-to-order service at Domino’s as soon as it is ready for the public.
“Once a customer has registered their Twitter handle on their Domino’s Pizza Profile, they will then be able to simply tweet #EasyOrder or just the pizza emoji to the Domino’s Twitter handle. Domino’s will then send the customer a direct message to confirm the order and the Easy Order saved in a customer’s profile will be automatically sent to their home.”
Doyle elaborates on how much Domino’s have invested on advancing their technology, going from 50 technology employees a decade back to about 250 tech employees now. Who can forget Domino’s voice-order app from last year where customers ordered pizza from Domino’s via Dom, their touch and talk app?
Domino’s certainly has not been the first to experiment with Twitter as a platform for ordering goods and services. For a while, Starbucks also tested out a system where patrons could tweet to send a coffee to a friend and Miami Dolphins had people tweeting for beer to be delivered to their seat. However, Domino’s is not going for a trial run this time—they’re doing it for the long haul and it’s certainly a big first in the pizza and restaurant industry.
Doyle promises Domino’s will not stop innovating and thinking of new ways to push pizzas to their customers.
[Twitter] certainly will not be our last platform.”
Everyone is on the edge of their seats waiting to try out Domino’s tweet-to-order system but as of date, it will only be available for Domino’s patrons in the U.S.
[Image via Domino’s Twitter page]