If you know of Michael Jordan’s shoe brand, you know its net worth is still increasing. Now, Daughter Jordan enters with her Jasmine design. Do you think her design will improve upon Jordan’s net worth and demographic reach?
Since 1985, Michael Jordan has been raking in money from his brand via his Nike deal. There are over 40 types of Jordans that have been available throughout the years, not to mention the new deals surfacing with fellow basketball athletes.
It seems as though there’s no plan to discontinue what works. Michael Jordan’s daughter, Jasmine Jordan, has designed an interesting addition to the Jordan brand. Likewise, Jasmine has decided to name them after herself.
Though Jasmine has designed this shoe within Michael’s brand, apart from her father, Daughter Jordan wishes to set her own path in life. According to her Twitter and Instagram, Jasmine’s posts reflect that she’s her own woman and doesn’t wish to be defined by her father’s success.
On the right path..
— Jasmine M. Jordan (@MickiJae) May 6, 2015
Jasmine’s designs include those of her own as well. Via her Instagram, it can be seen that she clearly states, “I am not Michael. I am Jordan.” While many celebrity sons and daughters tend to gain status by parental association, Jasmine doesn’t want that. Along with making her own name, Jasmine lives her life like many others as a down-to-earth individual. She even attends college at Syracuse University and is majoring in Sports Management.
Speaking of her image and setting her own path, according to a news source, Daughter Jordan had to actually set the record straight when she first arrived to campus. Prior to that, people thought she was just riding on her father’s fame. As reports the news source, her statement goes as follows.
“I have no problem with people knowing me as Michael Jordan’s Daughter. The issue comes when people make assumptions on who I am because I am his daughter.
People assume I play basketball or wear Jordan’s everyday and neither of those is true. I do not play basketball but I know the game. I don’t wear Jordan’s everyday because I like to switch it up.
I always say I’m a pretty open book. You want to know what it is like being Michael Jordan’s daughter just ask me instead of making assumptions and drawing incorrect conclusions about me.”
Other than her shoe debut, Jasmine hasn’t been in news headlines most-recently. Most of her focus seems to be on accomplishing her personal and professional endeavors, which privately remain known to her. However, Michael Jordan was recently seen in headlines while at the Floyd Mayweather/Manny Pacquiao fight. Jordan, while attending the fight, ended up helping to disperse a fight which began after the main event.
As can be seen, it wasn’t done for the media. Possibly, along with his financials from Daughter Jordan’s addition, Jordan’s moral net worth further-increased from his gesture. “I wanna be like Mike.”
What are your thoughts? Feel free to share them in the comments, below.
[Photo Credits: Instagram]