Lil Wayne has been making headlines for his ongoing drama related to taking back his career from Birdman and Cash Money, and it appears that he is finally “back.” On top of that, Lil Wayne has also been named as one of the most powerful branding tools in advertising.
Lil Wayne’s release of the upcoming #FWA (Free Weezy Album) has been promised to drop in the next weeks, and he is getting almost as much media attention for the tension between him and his woman crush, Christina Milian.
Mic Magazine published an opinion piece following Lil Wayne’s release of HollyWeezy on April 20 stating that “For the past few years, Lil Wayne has been hip-hop’s walking punchline” — but that he is “finally back.”
Supporting their claims, Mic states that he’s been making new music again (thanks to leaving Birdman and Cash Money, which had him stalled on releasing Tha Carter V) and that he is “in the process of returning to his hilarious and endlessly quotable form. [sic]”
In the eloquent piece by Mic Magazine, they state, “though many are trying to write him off, he’s still a legend. He’s likely kicked the codeine habit that has been debilitating to his health and productivity, and the man who changed hip-hop doesn’t seem to be slowing down at all. There’s little reason to think that the Carter V won’t be incredible…”
Adding to these compliments on Lil Wayne’s ability to rise like a phoenix from the ashes of past career phases, Forbes Magazine states that Lil Wayne resurgent career also makes him a dynamic branding tool.
With all of this power, its no surprise that advertisers want Lil Wayne to promote their brands. Despite this, few are entirely aware of what makes him such a game-changer. In particular, Forbes states that Lil Wayne is a helpful way to allow advertisers to appeal to multi-cultural consumers of products like Mountain Dew.
Lil Wayne was cited by Forbes as being a key for branding an ad campaign to audiences of “super consumers” that seek out brands that appeal to them and their unique cultural affectations.
To clarify, in the Forbes article that mentions Lil Wayne, they reference a Nielsen Consumer Report that states the following.
“[M]ulticultural consumers can fundamentally transform categories when you consider Super Consumers. [They] are the ones who can drive at least 30% of sales, 40% of growth and 50% of profits. They are product enthusiasts, fueled by an emotional and very often a cultural connection. With multicultural consumers disproportionately making up Super Consumers in 15 major studied categories, understanding the cultural essence that drives multicultural consumer behavior today will not only provide a clear vantage point to see future market trends—it will also help forge long-term and lucrative relationships with these growing shopper bases. [sic]”
In other words, if Lil Wayne promotes a product in a way that reflects him being himself, it is likely that anyone seeing that advertisement that identifies with the culture Lil Wayne is presenting will be a consumer of that product for life — and influence a lot of other people to buy or consume that same product.
Obviously, for fans that think Lil Wayne is the greatest rapper on earth, these claims by Mic and Forbes are more proof.
[Feature image via Getty Images.]