Kraft Macaroni And Cheese Dye-Free In 2016 - Childhood Memories Everywhere Destroyed

Shelley Hazen

Your childhood memories are being ruined, but you'll probably be much healthier because of it. So, consider this a trade-off: Kraft will remove purportedly harmful Yellow 5 and Yellow 6 food dyes from its safety-orange macaroni and cheese starting in January next year.

Instead, the sticky pasta will be colored with paprika, annatto, and turmeric, which already dyes some of its boxed shapes macaroni and cheese dinners, NBC New York reported. So, if you want to know what the new version will taste like, pick up some Teenage Mutant Ninja Turtles macaroni and cheese, which has been au naturel since 2014.

"Familes… want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients," the company's VP of Marketing, Triona Schmelter, told Newsweek.

Kraft has cowed to pressure from groups insisting on healthier food stripped of unnatural dyes, artificial colors, and preservatives; consumers are demanding it from other companies, as well. They've taken a while to jump on the natural-food, no dye bandwagon because they didn't want the same customers begging for change to "notice a change in taste."

"There's always a risk of it backfiring when you take any popular product and change some elements of it, but I have a feeling it's going to succeed only because they direction that they're going is the direction that a lot of consumer products are going anyway."

The self-style "Food Babe" has declared a "victory" over Kraft. Her two-year-old campaign against macaroni and cheese claimed its dyes were "man-made in a lab with chemicals derived from petroleum" and contained carcinogens, among other harmful effects.

Though Hari claims a background in hard science, actual scientists have said her arguments are sheer pseudoscientific garbage, like chemistry professor Michelle M. Francl.

"Her scientific background is nonexistent … She plays this game of malicious metonymy again and again, leveraging common motifs of disgust, such as excrement and body parts, all the while deliberately confusing the source and uses of material with the molecules themselves."

[Photo Courtesy YouTube Screengrab, Kraft Commercial]

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