In the last month, Blue Bell has traced several cases of infectious bacteria in its ice cream products, from small to large size containers. So, for public safety, it has taken all its products from stores’ shelves.
This is an example of social corporate responsibility for the public brand of Blue Bell ice cream. This company has a definite accountability to uphold, especially since so many Southern ice cream lovers, prominently, choose Blue Bell over other brands.
While people ingest their ice cream products, it would be criminal for them to ignore such a public danger. On April 20, 2015, the company released an official statement on its website as a press release. In the statement, Blue Bell’s chief executive officer and president, Paul Kruse, gave a few words on the ice cream recall.
“We’re committed to doing the 100 percent right thing, and the best way to do that is to take all of our products off the market until we can be confident that they are all safe. We are heartbroken about this situation and apologize to all of our loyal Blue Bell fans and customers.
Our entire history has been about making the very best and highest quality ice cream and we intend to fix this problem. We want enjoying our ice cream to be a source of joy and pleasure, never a cause for concern, so we are committed to getting this right.
At every step, we have made decisions in the best interest of our customers based on the evidence we had available at the time. At this point, we cannot say with certainty how Listeria was introduced to our facilities and so we have taken this unprecedented step. We continue to work with our team of experts to eliminate this problem.”
According to Blue Bell’s release, the tainted ice cream cases have caused various deaths in Kansas and Texas, from bacteria called “Listeria monocytogenes.” However, to prevent any further Blue-Bell-related deaths from occurring, the company is assuring to do as it has implicated in its statements.
“The products being recalled are distributed to retail outlets, including food service accounts, convenience stores and supermarkets in Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Wyoming and international locations.”
Hopefully, Blue Bell is able to get its ice cream situation sorted out. The company had a 108-year clean history without a single recall.
Not only are ice cream customers affected but, more so, the Blue Bell employees. Though, the company’s CEO didn’t mention layoffs, do you think it’s a possibility? An Oklahoma plant has already closed its doors.
Feel free to share your thoughts in the comments, below.
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