German Retailer Names Store After Infamous Mass Killer

A German retailer that’s popular with neo-Nazis caused an uproar this week when they chose to name their new retail location after a famous Norwegian mass killer.

The store is known as “Brevik” and is believed to be named after killer Anders Behring Breivik.

Following the announcement the stores name sparked public outry with a city spokeswoman telling Die Welt:

“It is out of the question for a store to have a name like that. We have already contacted the landlord, and will plan every step necessary to shut down this business as quickly as possible.”

The parent company Thor Steinar responded by noting that the store was simply named after the Norwegian town of Brevik while pointing out that all shops are named after towns in Norway.

A spokeswoman for the Norwegian Embassing in Berlin in the meantime said:

“We consider it very regrettable that Thor Steinar uses Norwegian place names in order to associate Norway with Thor Steinar and the extreme right-wing scene.”

She conclused:

“We have asked that Norwegian town names not be used.”

Do you think the neo-Nazi favorite store chose the name because of the town or because of a famous Norwegian mass murderer meant to spark controversy?