BuzzFeed Writer Resigns As Deleted Dove Ad Post Buzzes Into Soap Opera [Video]

When a BuzzFeed writer resigns, it gets, well, buzz. And that’s just what happened in the media industry after a journalist for the site discovered that her post about Dove soap had been deleted, reported The Wrap.

Meet Arabelle Sicardi, author of a blog on BuzzFeed that openly criticized Dove for its campaign featuring women walking through doors labeled average or beautiful. In place of her original post, an editor’s note explained the rationale for the deletion.

“We pulled this post because it is not consistent with the tone of BuzzFeed Life,” wrote the editor.

In her post, Arabelle contended that Dove took the role of labeling women about how they should feel regarding their body image.

“You know, maybe those women described themselves as smart, funny, generous, kind, but we’ll never know, because the soap manufacturer wants to tell us how we feel about ourselves. And then fix it for us. With soap,” she penned.

As for the reason for her resignation, Arabelle headed to social media to share.

“My formal statement on my leaving BuzzFeed: It’s been real.”

She accompanied that statement with a photo of Rihanna baring her teeth.

Following the BuzzFeed brouhaha, the editor-in-chief apologized in a note.

“I blew it. Twice in the last couple of months, I’ve asked editors — over their better judgment and without any respect to our standards or process — to delete recently published posts from the site. Both involved the same thing: my overreaction to questions we’ve been wrestling with about the place of personal opinion pieces on our site. I reacted impulsively when I saw the posts and I was wrong to do that. We’ve reinstated both with a brief note.”

However, Gawker reports that BuzzFeed has deleted more than two articles.

In 2014, the mega media presence removed over 4,000 older blogs. The 2015 BuzzFeed editorial standards guide, however, included a promise to stop such deletions.

“Editorial posts should never be deleted for reasons related to their content, or because a subject or stakeholder has asked you to do so,” read the new standard.

As the Inquisitr reported, Amazon also recently went through its own backlash controversy after it published an app that featured an anorexic girl who needed to be “fed” in a game.

Called “Rescue the Anorexia Girl,” the app sparked such outrage among eating disorder activists about the message that it sent regarding anorexic girls that the online retailing giant deleted it from the site.

Those who wanted to try “Rescue the Anorexia Girl” were instructed to become so-called heroes by throwing food at the girl. If a player missed, the girl lost weight, with death the ultimate result.

The outraged activists termed it a horrific display of insensitivity about eating disorders.

[Photo by Andreas Rentz/Getty Images]