Taco Bell Delivery Service: Testing To Begin ‘Late This Year’
Taco Bell delivery service is set begin testing “late this year,” according to CEO Brian Niccol. Although the logistics of delivering fresh, hot, crispy tacos are a specific concern, Niccol said plans are in the works.
As discussed on the company’s website, Glen Bell opened the first Taco Bell in Downey, California, in the mid 1950s. As the Mexican fast-food restaurant was an instant success, he opened several other locations throughout the region.
Taco Bell has heard your prayers and they’re working on a delivery service to dethrone the pizza empire. #Blessed. http://t.co/itlFdKbJMH
— Complex (@ComplexMag) April 8, 2015
In 1964, Bell consulted with architect Robert McKay to develop Taco Bell’s iconic look. Inspired by historic Missions seen throughout California, Bell wanted each of his restaurants to have to feature a faux-adobo exterior, a red tile roof, and a large Mission-style bell.
Glen Bell passed away on January 16, 2010 at the age of 86. However, Taco Bell remains one of the most popular fast-food restaurants in the nation. Brian Niccol said Taco Bell delivery service is the “number one request from customers.” Although it will be a challenge, the CEO said they are “working on the details.”
.@TacoBell delivered to your doorstep. Taco bout a game changer! http://t.co/yZDlhMDv3P pic.twitter.com/1blLW5iyZt
— IGN (@IGN) April 9, 2015
In Houston, Texas, Taco Bell delivery service is already available in the form of catering. As the test has been a great success, Niccol said it “will be expanded to two or three more markets later this year, in time for football season.”
As reported by Nation’s Restaurant News, delivery service and catering are only two ways the company is “continuing to move Taco Bell into its own category.”
Niccol confirmed that the fast food giant’s successful breakfast menu is set to expand. Taco breakfast biscuits and Cap’n Crunch Delights are currently in testing and may soon be available nationwide.
Taco Bell is testing a delivery service for when you need tacos but don’t want to wear shoes. http://t.co/ucpazZ6akc pic.twitter.com/BCE3LXBZGM
— IndyStar (@indystar) April 8, 2015
The chain will also expand social media interaction with enhancements to their mobile app. As catering and delivery service become more widely available, customers will be able to order meals through the mobile app.
The company also plans to revamp existing restaurants and open smaller cafes in urban locations. The urban locations will include sidewalk cafes centered around repurposed shipping containers.
Taco Bell will also consider switching to more environmentally friendly containers and meat free from antibiotics and hormones.
Niccol said Taco Bell delivery service will certainly be a challenge. However, he “wouldn’t be surprised that this will go well beyond the handful of test markets” in the coming years.
[Image via Wikimedia]
