In the wake of Kendrick Lamar’s new album, his Twitter pushes his Reebok Classic endorsement. But, during the new commercial, he says something quite profound.
Kendrick has always been one to go against the grain. Conformity just isn’t in Lamar’s accepted vocabulary. There are mixed views about him, some saying that he’s overrated while others claim him to be a god. Whatever the case, Kendrick’s music continues to push the edges of mainstream’s boundaries.
As a plus, and after the release of Lamar’s new album, Reebok continued in his “Classic” endorsement. As can be seen from Kendrick’s Twitter profile, he’s assuring that people see his progress, even without knuckling under to the way label executives have been known to run things.
In the commercial, Lamar emphasizes that change has come. He says that the people demand something different.
“When in the course of human events, it becomes necessary for we — the People — to do things a little different. It’s in the air. You can feel it. We can no longer sit idly-by, while the powers that be tell us how to live… how to think… how to act — all the while ranting about ‘so and so’ not caring about us. No anonymous post or spineless sub-tweets will do us justice. We, the People, can no longer hide. The time is now… And they know it too. ‘For we hold this truth to be self-evident. A wind of change is blowing in.’ Inhale. Exhale. And ‘breathe’.”
— Reebok Classic (@ReebokClassics) April 6, 2015
Though this message is for the Reebok Ventilator commercial, the words spoken could be for and to many other things happening in the world. From music industry heads to the widely-talked-about Illuminati, it’s said that certain people secretly govern the world. Could this be to what or whom Kendrick is referring in the commercial? You know, the “powers that be.”
Didn’t we say LOVE yourself? They don’t LOVE u. The world don’t LOVE u. Worldly things don’t LOVE u. The master will serve justice.
— Kendrick Lamar (@kendricklamar) November 25, 2014
Similar to his tweet, throughout much of Kendrick’s To Pimp A Butterfly album, he refers to God in his songs. Though not a “Christian rapper,” Lamar does believe strongly in divinity and isn’t shamed to speak about it to his music listeners. Thus, the “master” he refers to in the tweet.
All things considered, how do you interpret Kendrick Lamar’s message in his commercial? About whom do you think he’s talking?
Feel free to share your thoughts in the comments below.
[Photo Credits: Mike Windle | Getty Images Entertainment]