Sad news for Los Angeles residents: The mission to clean up the Sunset Strip continues, and this time you can thank Gwyneth Paltrow. TMZ reports that Paltrow and her business partner, Gary Landesberg, just purchased the Hustler Hollywood store. Don’t expect to find macrobiotic treats next to adult toys, because Paltrow and her partners plan to tear down the Hustler Store and replace it with an exclusive club.
Hustler Hollywood is another blow to fans of the classic image of the Sunset Strip. In August of 2014, it was announced that another Sunset Strip landmark, the House of Blues, would be torn down in late 2015 to make way for a luxury hotel. At last report, Live Nation, which owns the House of Blues, was still looking for a new venue for the legendary club.
The new club set to replace Hustler Hollywood, called The Arts Club, will be modeled off of a posh London social club of the same name. Members of The Arts Club in London enjoy luxuriously furnished sitting rooms, an upscale restaurant, and reciprocal access to similar clubs around the world. The Arts Club also has locations in Chicago and Washington DC. The clubs have strict policies for dress code and behavior. Membership at all three clubs costs roughly $1,000 a year for one person.
According to TMZ, Gwyneth Paltrow is a board member and investor in The Arts Club while Landesberg is the chairman and principal investor. There’s no word on whether either of them have an official membership at the social club chain.
The purchase won’t do much to endear Gwyneth Paltrow to her critics. As previously reported by the Inquisitr, Paltrow came under fire after she launched a lifestyle website named GOOP. Fans and critics accused Paltrow of being out of touch with the “common woman” and attempting to pose as a lifestyle guru.
Gwyneth Paltrow has been on the defensive side about GOOP and the public perception of her in recent weeks. In an interview, Paltrow admitted that she isn’t exactly like the common woman, but claimed that she is close because she is both a woman and a mother.
“We are all seekers, we all want questions, we all want fulfillment, we want to live our best lives. We want to be healthy and happy and squeeze the most that we can out of life. I think that’s all women.”
Paltrow’s version “squeezing the most out of life” has a hefty price tag. It’s not unusual to find clothing and accessories on GOOP listed for several hundred dollars.
Fans of Hustler Hollywood can rest easy; the adult entertainment store will move from the landmark Sunset Strip location to a new store near the Kodak Theater.