You definitely have to admire companies that give their ad agencies free range to come up with unique campaigns. Such is the case with Coca Cola and their ad agency in Japan – Tugboat. The campaign is for their Georgia Max Coffee brand and as you can see in the photo above what they have done is wrap the inside of toilets at various Japanese ski resorts.
The only branding message in the stall is the toilet paper holder that carries the message
“Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!”
Like you would have time to read while trying to keep your balance.
The full size picture of the experience can be found here
hat tip to Ad of Da Month