Despite the occasional negative press, Chick-Fil-A’s franchises are thriving throughout the United States. Shortly after the arrival of spring, new Chick-Fil-A restaurants are cropping up in states like Florida and Pennsylvania, signaling that the chain responsible for “Eat More Chicken” ads continues to outperform competitors, such as KFC and Church’s.
As reported by the Palm Beach Post, Chick-Fil-A’s newest restaurant held a grand opening in Delray Beach, Florida on March 26 to hundreds of people anxiously awaiting its debut. For more than 24 hours, customers camped outside the new restaurant hoping to be one of the first 100 people to enter the building. Not so much motivated by a love for chicken as by the promise of free Chick-Fil-A for a year, campers began gathering days before to secure their spot.
A tradition rooted in a love for community, giving away free food at grand openings is part of why Chick-Fil-A stands out from other fast food brands. Instead of devising ways to earn money, the company’s management is committed to serving others and it shows in their work. In 2013, the chain earned nearly $5 billion in U.S. sales.
Based in Atlanta, Georgia, Chick-Fil-A has an established corporate culture that combines quality and passion. Thus far, the company’s chicken has earned numerous awards, including the top spot for Best Chicken Sandwich in a 2014 Consumer Report review. According to Forbes, the passing of company founder S. Truett Cathy last year is unlikely to impact the restaurant’s outlook.
In addition to the new Delray Beach location, Chick-Fil-A is opening new restaurants throughout March and April in the Northeast and Midwest regions of the country. According to Inquisitr‘s review of the company, Chick-Fil-A continues to earn new business by competitively developing and marketing new products. Frosted Lemonade, one of the newest additions to the chain’s menu, arrived just in time for summer and features a refreshing blend of ice cream and lemonade.
While delighting customers with delicious food is always a priority for Chick Fil A, the chicken chain promotes healthy lifestyle habits and encourages disease prevention. To participate in the American Diabetes Association’s National Alert Day, Chick Fil A motivated customers to take an online diabetes risk assessment in exchange for a free grilled chicken sandwich or order of nuggets, the Times of San Diego reported.