For those of us too lazy to go out and buy our Doritos Locos tacos, Taco Bell CEO Brian Niccol has plans for the fast food chain to test out a delivery service later this year, according to Nation’s Restaurant News.
The recently-appointed CEO didn’t specify any planned markets in which the delivery service will be tested, but he did reveal that it is something customers have demanded for a long time. With corporations such as Starbucks and Burger King set to implement delivery services, Taco Bell is looking to follow suit, according to Niccol.
“Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through. We have to figure it out, and I can tell you right now we don’t have it figured out.”
It’s obvious that even with plans in place, the fast food chain still needs to conjure up a specific course of action. For instance, the aforementioned Starbucks will begin delivery services in both New York City and Seattle, as the Huffington Post announced. The service will require customers to pay a “small flat flee” and employees will also accept tips.
These are particulars that Taco Bell doesn’t have figured out yet.
However, delivery aside, Taco Bell is also looking to expand the company with a catering service that is already being tested in the Houston area. The current plans are for the company to expand the service to an additional two to three more markets as football season draws near.
This venture is something that CEO Niccol believes can expand tremendously.
“It probably won’t be everywhere this year, but, as we get near the back end, I wouldn’t be surprised that this will go well beyond the handful of test markets.”
This rapid expansion by the company, under the guidance of their new CEO, is something that he and fast food enthusiasts are hoping will separate Taco Bell from the pack by actually creating something unique.
“I know a lot of people are talking about creating modern fast-food brands, and a lot are trying. But we’re already on our way. We’re continuing to move Taco Bell into its own category.”
The company is also looking to open small container stores, launch an online ordering service, and expand its breakfast menu as part of their growing expansion.
[Image via Wikipedia]