Pancake eating champion chokes to death doing what he loves

A Russian man had choked to death on a pancake shortly after winning a pancake eating competition.

The 48-year old Boris Isayev won the competition as part of celebrations for pancake week (Maslenitsa.) The festival celebrates the end of winter and beginning of spring.

According to local media, Isayev won the competition by eating his serve of pancakes the quickesst, but subsequently collapsed when he came on stage to get his prize. The diagnosis: pancakes blocked the man’s airways.

“I guess, you shouldn’t eat that much even for Maslenitsa,” a witness dryly told of The Komsomolskaya Pravda. Still, I can think of worse ways to die.