Weekend Box Office: ‘Cinderella’ Continues To Dance On Strong For Disney

Friday’s weekend box office start for Insurgent may have gotten off quite slowly, but it certainly picked up as the days went on. It ended up opening in 3,785 theaters and took the top spot at the domestic box office with an estimated $54 million, which is extremely close to Divergent‘s $54.6 million opening in the same weekend last year.

Box Office Mojo showed that it’s easily going to take the top spot for this weekend, as no other films were overly close. Disney’s Cinderella continues to impress in its second weekend, as it pulled in yet another $34.5 million.

In just two weeks, Cinderella has taken in $122 million at the domestic box office and brought in $253 million worldwide. Disney has to be pleased with a film that took $95 million to create and will have some lasting power.

Disney has an entire collection of material right at their fingertips. Live-action versions of Beauty and the Beast, Dumbo, and The Jungle Book are on the slate already, and more are sure to come in the future.

Not all films had a good weekend though, and Sean Penn’s The Gunman is one of them. In its opening weekend, it earned a mere estimated $5 million from 2,816 locations. As Collider reported, that gives it a per-screen average of just $1,779, and that is nothing like what they were expecting.

The Ed Harris and Liam Neeson starring Run All Night brought in almost double that per-screen in its disappointing opening last weekend. This weekend, it came in third overall and still beat out The Gunman.

Here are the full weekend box office numbers for the top 10 movies March 20-22. Remember that the final numbers won’t be in until Monday and these are estimated, but usually quite close.

  1. Insurgent – $54.03 million
  2. Cinderella – $34.49 million
  3. Run All Night – $5.1 million
  4. The Gunman – $5.0 million
  5. Kingsman: The Secret Service – $4.6 million
  6. Do You Believe? – $4.0 million
  7. The Second best Exotic Marigold Hotel – $3.45 million
  8. Focus – $3.3 million
  9. Chappie – $2.65 million
  10. The SpongeBob Movie: Sponge Out of Water – $2.35 million

It will be interesting to see the staying power of Insurgent and Cinderella as the weeks go on and Easter weekend approaches. Disney simply knows that another big and successful summer is on the horizon, with Marvel’s Avengers: Age of Ultron opening in May.

[Image via IMPAwards]