Apple Tries To Drum Up Interest In Apple Watch On ‘GMA’
The Apple Watch just isn’t producing the same type of excitement as Apple’s other products. The Apple Watch is not coming out until April, but is already garnering comparisons to the Apple Newton from the 1990s. Fast Company’s Mark Wilson is one of the many critics of Apple‘s new device.
“Few analysts or writers will outright say it, but I will: the Apple Watch is going to flop. And I bet a lot of other people are thinking the same thing for many good reasons.”
Wilson goes on to talk about the battery life of the Apple Watch, which some say could burn out in a matter of 2.5 hours before needing a recharge. Wilson also describes an infrastructure problem where he believes Apple is more interested in selling the watches first instead of creating the most optimal watch experience.
Apple is trying to do everything to make people believe they really need a smartwatch. Today, Good Morning America aired a segment where Apple gave them an exclusive look at it’s top secret health and fitness lab, where Apple employees were used as test subjects for Apple’s new watch. ABC described the Apple Watch test.
“Apple engineers, managers and developers have been secretly volunteering for the past year in this state-of-the-art lab to participate in rowing, running, yoga and many more fitness activities in order to collect data for the Apple Watch’s inner workings. The employees knew they were testing something, but they didn’t know it was for the Apple Watch. We hooked them up with all the masks and so forth, but we would put on an Apple Watch covered up.”
The test proves that Apple put a lot of thought into the watch. And despite having some critics, there are some who say we should give the Apple Watch a try. Business Insider believes it is too early to call the Apple Watch a flop.
“But whenever Apple gets ready to launch a new gizmo, the expectations are higher than they are for any company. Inevitably, someone says it’ll flop. In the case of Apple’s last two major products, the iPhone and iPad, those people were wrong.”
It’s important to note that many people thought the iPhone, and especially the iPad, would be a flop as well. When the iPad came out, people were asking, “Why is Apple trying to make people believe they need a tablet?” It turns out that they did. Nobody should count out the Apple Watch just yet.
[Photo by Justin Sullivan/Getty Images]
