The rumor that Katie Couric was in talks to make her return to NBC have been further silenced after news of the expanding partnership between ABC and Yahoo was made known on Thursday. The agreement that resulted involved a decision that segments on Good Morning America would be incorporated with, as Variety relays, “broader distribution clips from ABC shows and special programming” contributed by Yahoo global news anchor Couric.
Couric, who was the face of NBC’s Today show for years, has made the permanent move to Yahoo. The partnership between the two media giants, Yahoo and ABC, has been forged in a very strategic manner to ensure that all news is communicated in the most accurate and far-reaching method. Variety makes note of the target audience this partnership aims to reach.
“The ABC News-Yahoo alliance is one of many new efforts that have traditional purveyors of news teaming up with experts in digital distribution in a bid to keep their content in front of a rising generation that increasingly turns to mobile, digital and social outlets to scan the latest headlines and even conduct deeper research of current events.”
James Goldston, president of ABC News, shared his insight as to how the expansion of the agreement will be a huge benefit to those seeking accurate information and also explains his hopes in having Couric play a key role within various segments.
“We just want to make sure that our journalism is in front of as many people as possible and that we are reaching out to a new generation in all the ways they want to consume content. We think this will help us tremendously. You can expect to see [Katie] bring all kinds of exclusive interviews and some of the in-depth things that she has been doing.”
It has also been made clear that Couric’s contributions to ABC will not end with Good Morning America. Goldston suggested that Couric will be given segments on additional news programs such as Nightline, as well as be given the opportunity to “produce original specials for the network.”
Kathy Savitt, CMO and Head of Media at Yahoo, communicated the success that Yahoo has seen recently, stating that she stands behind the media outlet as a valuable avenue for information that matters and is most pertinent to its audience. Yahoo has experienced great success of late by launching their digital magazines that have “quickly become leading digital and mobile content destinations,” as The Wrap notes.
So it looks as though Couric has made the best move seeing as it will allow her more versatility and variety. Meanwhile, the Today show has been trailing Good Morning America in the ratings.
[Feature image via Techspot]