Samsung’s ‘Hearing Hands’ Ad: Watch This Man’s Emotional Reaction To Strangers Learning Sign Language [Video]

Samsung's Hearing Hands ad features strangers learning sign language to get their point across.

Watch this tear-jerker video that shows a hearing impaired man going about his day as usual when suddenly, everyone he encounters begins using sign language. Muharrem, a man in Istanbul, Turkey with hearing loss, becomes pleasantly surprised as he begins his day walking down the street with his sister when a man uses sign language to simply say, “Good morning.” It was a simple gesture that was so unexpected that Muharrem actually turned to look back at the man.

Next, Muharrem and his sister are greeted at a bakery with an employee welcoming them using sign language saying, “We’ve got hot bagels,” using sign language. He smiles at his sister, clearly pleased at the social interaction that he is normally not exposed to. Then, at an outdoor area of a market, a shopper pretends to accidentally drop the fruit that he just purchased. Muharrem and his sister help him collect the dropped fruit. He signs his gratitude saying, “I’d like to offer you an apple,” with the gestures of his hands. Muharrem is now perplexed and asks his sister if she knows the man. Then, he asks her if he is hearing impaired. The video shows his day continuing while chance interactions, like an accidental bump, are met with sign language.

At this point, it becomes clear to most viewers how much communication during the day goes unappreciated by those with full hearing. The whole stunt was put together by Samsung Turkey to promote their video call center according to Digital Synopsis.

“To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled ‘Hearing Hands’, the spot shows a day (made special) in the life of Muharrem, a regular, likable fellow who has a hearing loss. As he goes about his daily [routine], Muharrem is pleasantly surprised to see strangers around him using sign language to communicate with him and make his day easier. When he finds out why and how, the reactions are priceless.”

Eventually, the pair approach a huge video kiosk on the street where a woman is speaking directly to Muharrem and explains that his day was planned by Samsung to demonstrate the importance of their new video call center for the hearing impaired.

“Because a world without barriers is our dream as well.”

At this point, the man loses it, and he is overcome with emotion. Watch the video yourself, and let us know how you felt about the Samsung-organized sign language rich morning that Muharrem will probably never forget.