Want To Turn Your Eyes Blue? Soon You’ll Be Able To, But It Costs $5,000

Want to turn your brown eyes blue? Soon you can.

A California company called Stroma Medical has pioneered a laser procedure that allows people with brown eyes to actually change the tint of their irises. It’s not quite made it to the United States yet, but Stroma Medical claims it’s been able to complete the procedure successfully on 37 patients in Mexico and Costa Rica.

The company says that turning brown eyes blue isn’t really all that difficult, something like ripping up an old and finding hard wood floor underneath.

“The fundamental principle is that under every brown eye is a blue eye,” Homer told CNN. “If you take that pigment away, then the light can enter the stroma — the little fibers that look like bicycle spokes in a light eye — and when the light scatters it only reflects back the shortest wavelengths and that’s the blue end of the spectrum.”

The procedure itself takes just 20 seconds, but then several more weeks before the body removes the pigmented tissue.

It won’t be cheap. Stroma Medical said the eye color changing procedure costs $5,000, which puts it in the same ballpark as other cosmetic surgeries like nose jobs or breast enhancements.

As Time suggests, there could be some big demand for the eye color changing procedure if it reaches the United States.

‘Given that light eyes are increasingly rare, with less than a fifth of Americans boasting blue peepers, it’s easy to see how there might be demand for this procedure,” the report noted “A preference for blue eyes in Western societies has been documented in many unscientific ways, though controlled studies suggest that the blue-eyes-are-more-attractive stereotype is more a product of culture than unconscious preference.”

But some believe the procedure is skewering the notion of beauty, which has extended far beyond the limited “blonde hair and blue eyes” standard of decades past.

“The big thing for the last 20 years has been a growing diversity in beauty, a recognition that with black skin or Asian eyes, you can be as beautiful as anyone else,” Geoff Jones, a professor at Harvard Business School, told Time back in 2011 when they first reported on the procedure. “That’s the major trend in the market.”

People who want to turn their brown eyes blue might have to wait a bit longer, however. The procedure is not yet approved in the United States, and it’s not clear when it might gain approval.

[Image via Eye Doctor Guide]