Video Of Kissing Skeletons Remind Us That ‘Love Has No Labels’

'love has no labels' ad campaign

In a culture of separatism, sometimes it’s good to take a step back and look at ourselves from the inside to truly appreciate that we’re all human beings simply looking for love.

From the Ad Council’s Love Has No Labels campaign, a video has emerged titled Diversity & Inclusion, which seeks to wake people up and help them to become aware of hidden biases that many harbor when it comes to love, race, religion, sexuality, age, and disability – even if one’s unaware of these prejudices.

In the video, a series of skeletal figures embrace, dance, and sometimes kiss behind a giant X-ray screen, and it’s not until the persons materialize from behind the monitor that the message truly rings home. Admittedly, even the most open minded among us might be taken aback when the kissing skeletons reveal themselves to be a same sex couple or an elderly twosome.

The video was created after research by the Ad Council suggested that 98 percent of people’s thoughts were formed in their subconscious mind. And the fact that people are typically unaware of their subconscious mind — even though this powerful tool dictates their daily lives — is what allegedly leads to unintentional discrimination based on snap judgments.

“Many of us unintentionally make snap judgements about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability,” states the Ad Council.

“To end bias, we need to become aware of it. And then we need to do everything within our power to stop it in ourselves, others, and institutions.”

Love Has No Label‘s website features an online quiz that allows users to confront their own biases. And there are also testimonials from people who had the unfortunate first-hand experience of being prejudiced.

“As much progress as we’ve made as a country, we absolutely still have more work to do,” Ad Council CEO Lisa Sherman told AdWeek.