On Monday, March 2, Tinder released a new service called Tinder Plus that has advanced features. However, there is one small detail that has angered the older crowd: if you are over 30, you have to pay twice as much for the service.
If you are not familiar with the app, it is a dating service that allows users to swipe right if they are interested in someone and left if they are not. Sometimes, users get so “swipe” happy that they pass over someone that they may have been interested in. This is where the Tinder Plus comes into play.
The new service has the Passport and Rewind features. According to CNN Money, the Passport feature allows users to connect with people all across the country and the world instead of in just one geographic location. The rewind feature, or “undo” feature, allows users to unswipe someone that they did not mean to pass on. Tinder Plus also gives users unlimited “likes.”
— Tinder (@Tinder) March 3, 2015
While the new service has its perks, the price points may hinder some potential users. If you sign up for Tinder Plus and you are over the age of 30, you will have to pay $19.99 per month, while the younger age group gets the service for $9.99 per month.
Rosette Pambakian, the vice president of corporate communications at Tinder, told ABC News that they decided on the lower price for the younger age group because they are more budget constrained. She also explained that Tinder spent several months testing out the price points across the world before introducing Tinder Plus to the United States.
“Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger.”
There are also changes to the free version of the service. There will now be limits set on how many right swipes a person can make. After the limit is reached, users will have to wait 12 hours to swipe again.
“The validity of the swipe is core to the Tinder experience,” Pambakian explained. “Tinder works best when swipes are genuine reflections of a user’s desire to connect.”
Do you think Tinder should be able to charge the older users more? Leave your comments below.
[Photo via Twitter/Tinder]