A young Boston entrepreneur, Kylie Waring, has decided it’s high time to make some good use of all the snow in Massachusetts and is selling bags of Boston snow to other parts of America. The price: $89 for six pounds.
It all started when Waring and his wife were shoveling snow from their yard in Manchester-by-the-Sea. Kylie joked that he was going to set up a service sending snow to family and friends, but that joke, somehow, became a reality.
That reality came in the form of ShipSnowYo.com, the brainchild of the Warings, which is a website which uses “snow as a service.”
The company’s first attempt to sell “historic Boston snow” didn’t really work, as the first 112 recipients only got a bottle of water, as the snow all melted in transit.
While Waring initially marketed each bottle of Boston snow at a cool $19.99, he just launched a new product: six pounds of snow for “only $89.” That price includes shipping and guaranteed arrival within 20 hours of ordering.
The idea behind the six pound bags of snow is simple, as Waring told reporters, “I put the snow in a plastic bag, and put that in tinfoil. Then I put that package in an insulated container that’s an inch and a half thick, and ship it overnight. It’s sealed tight in Omaha steaks packaging.”
Even though Waring knows the snow will melt somewhat, he said that an $89 order will still produce around 10 to 15 decent snowballs when it arrives.
Amazingly, Waring is doing very well with his new business venture and sold out of his new six-pound bags within just 24 hours!
As Waring explained, “It seems to be corporations paying for the $90 product as a funny gesture, where the $20 one is regular consumers.”
As long as there’s snow on the ground in Boston, Waring is happy to sell it to other states where there is no snow.
He concluded, “At this rate, it’s going to be July until the snow melts. But I’ve thought about taking this idea and running with it for other seasonal items. Maybe I’ll ship some fall foliage.”